Designing Citadin, a local search-and-discovery mobile app

Image 1: two screens (Dine & Drink and Filters) of the app, and a screenshot of the Marketing website's homepage.

Summary

Problem Space

Why a search-and-discovery app?

Image 2: Iriza, my daughter. Photo by Vanessa Paxton (Toronto).

Research

Potential users

Competitive analysis

Image 3: Foursquare — main issues identified in the reviews left by users of the app, in the Google Play Store, from December 2019 to March 2020.
Image 4: Local — main issues identified in the reviews left by users of the app, in the Google Play Store, from December 2019 to March 2020.

Interview insights

Image 5: some comments from the interviews.

Ideation

Primary Persona: Rosalie

Image 6: a photo of Rosalie, the primary persona (source: unsplash.com)

Experience Map

Image 7: Rosalie's experience map.

Primary Epic and Task Flow

Image 8: the Primary Epic
Image 9: the Primary task flow.

Lo-Fi and Mid-Fi Wireframes

Image 10: the initial paper sketches. From left to right — the home screen without filters applied, the primary filters screen, the secondary filters screen and the home page showing the applied filters.
Image 11: Version 1 wireframes. From left to right — the home screen without filters applied, the primary filters screen, the secondary filters screen and the home page showing the applied filters.
Image 12: Version 2 wireframes. From left to right — the home screen without filters applied, the top half of the filters screen, the bottom half of the filters screen and the home screen with filters applied.

User tests and iterations

Image 13: a summary of Test 1 results.
Image 14: iteration priorities after Test 1.
Image 15: a summary of Test 2 results.

High-fidelity prototype

Image 16: High-fidelity wireframes. From left to right — the top half of the home screen, the bottom half of the home screen with the filters tab closed, the bottom half of the home screen with the filters tab open, and the filters screen.

Next steps

Burundian living in Toronto | Dad, Husband, Entrepreneur, Storyteller & Product Designer | Tweep (@nsabiyumva_)

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